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“Engage!” Chapter 9

This chapter has a lot about online videos and how to use them to promote your brand without being super obvious about it. The most interesting thing I took away from this section of the chapter is...

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Let’s talk about Pinterest.

In the ever-changing online world, there always seems to be a new craze that everyone is jumping for. The current flavor of the month? Pinterest. Everyone is talking about it. As it turns out,...

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Engage!- Chapter 11

This chapter discusses syndication, illustration and aggregation.  This is also where my social media cognition stumbles and eventually drops off. Solis talks about creating seamless streams of content...

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Engage!: Chapter 12

I know that when I become a professional and start putting myself on-line not just for purposes of entertainment, I need to develop a “personality” for the brand that I end up creating for myself....

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Social Media and My Productivity (Or Lack Thereof)

A lot of discussion has been going on about employees surfing the web while they should be working and how much revenue companies are loosing because of it. A quick Google search tells anything from...

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“Engage!” Chapter 15

In this chapter is where I see myself as a digital middle child. There are our parents and older siblings who see no reason to cultivate a digital reputation and persona.  Then there are our younger...

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The Art of the “Tweet-Up”

I’ve recently been turned on to the latest medium for in-depth conversation: Twitter, believe it or not! Yes, the website that forces you to chirp out your most profound thoughts and ideas in 140...

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“Engage!” ch 18

In this chapter, Solis discusses the Conversation Prism and how the most important part about online communication is LISTENING! One of his statements in this chapter that really stuck with me is the...

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Remember “Kony 2012″?

No? You don’t? Let me remind you. About a month ago, Facebook and Twitter were lighting up with a new video and trending topic. “Kony 2012″ was everywhere.  It was Invisible Children’s latest attempt...

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Buzzwords?

It seems like the word “buzzword” is a buzzword in itself these days.  Every couple of days there seems to be some new word or phrase circulating the media.  I’ll hear it on NPR during my morning...

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